Uncover your brand’s unique identity.
Imagine your personal life and your professional strengths intersecting. Where your life’s journey meets your expertise. This is the place from which a unique story can be told. This is where you and your ideal audience will connect. If you try to keep your most genuine traits separate from your brand, then you’re missing out on the real power. Your most valuable currency is what comes most naturally to you. We will begin by identifying your inner business truths that will fuel your brand messaging, strengths, and uniqueness. Because you are a brand wherever you go. Finding clarity and understanding how you influence an audience takes focus and intention. Your message is communicated through your values, what moves you, who you serve, what you do and how you do it. You will learn how you are actually showing up in the world for others.
Who are you?
You are the core of this brand. All of the moments you’ve lived have created the fabric of who you are. These stories, compiled together, create the defining moments of your story. Moments that mattered the most are the ones that fuel your desires. It’s what people are drawn to and inspires your ideal audience to take action.
What's your vision?
Let’s articulate a vision in a way that leaves people inspired to take action. It requires getting clear about why you do what you do so that you can effortlessly share that vision with others. In this module, you will do the work to define want you want to have happen for yourself and for your business—your legacy in the world.
What are your goals?
Our dreams and desires define us. Dreams pilot our choices and shape the landscape of our lives. A goal is a dream set to paper. Discover a simpler way to set powerful and inspiring goals that will result in big leaps forward.
Know your values.
Recognize the importance of a values-based brand and identify your personal values to discover how they underpin your brand. Being guided by values brings meaning and fulfillment to your life and brand.
What are your passions?
Your passions fuel your actions. When you integrate your passions into what you do, you’re more engaged and create a powerhouse of enthusiasm, engagement and inspiration for those around you.
Take a stand.
Clarity is essential. Your “stand” should address your ideal audience and their need. It should communicate what your brand delivers and how it is set apart from others in the same industry.
Who you do serve?
An ideal audience is a group of people who you serve. No business can serve everyone, and identifying “your people” is the only way to get clear about how to communicate with them. When you serve the people you set out to serve, you will experience a sense of fulfillment.
What’s your why?
Tapping into your natural instincts we will figure out why you do what you do. The ability to clearly articulate your why will attract your ideal audience. Your why gives you purpose. We’ll declare your why and weave this thread throughout your life and business.