Friction
Passion Brands in the Age of Disruption
Jeff Rosenblum

Build a Story Brand
Clarify Your Message So Customers Will Listen
Donald Miller

Find Your Why
A Practical Guide for Discovering Purpose for You and Your Team
By Simon Sinek

The Brand Gap
How to Bridge the Distance Between Business Strategy and Design
Marty Neumeier

Stories That Stick
How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Kindra Hall

Good to Great
Why Some Companies Make the Leap and Others Don't
Jim Collins